Audrey R. Finkelstein UM Experience

Orange Umbrella Orange Umbrella Students
Student Speakers from Orange Umbrella

Creative Juices and Student Leadership: Orange Umbrella Consultancy

Melissa Jane Barnes, CEO Orange Umbrella & Members of the Orange Umbrella team

As University of Miami students, they’ve been told tomorrow belongs to them, but why wait? At the School of Communication, students are leading their own innovative communication consultancy offering a range of services to real clients. From branding, to public relations, to market research, UM students are applying what they've learned in class to the challenges organizations face. They are also gaining valuable hands-on experience by building their own firm. When a client approached Orange Umbrella wanting to raise awareness about global human atrocities, Orange Umbrella developed a full suite of tools – a website, logo, social media, and a new understanding of his audience. Now? One video just reached over 100,000 views. UM students are bringing organizations fresh ideas and gaining confidence, learning how to work alongside clients, and honing their talents in a variety of settings.